What if We Woke Up with “Boy Parts?”

I love it when brands surprise me.  And Tampax — of all brands — pulled a big one .  Ad Age uncovers that they’re behind this awesome series of videos, blogs and tweets at Zack16.com, chronicling the life of a teenage boy who wakes up one morning to find that his package is gone…and he’s left with “girl parts.”

I love that Zack never gets out of character.  Here’s his response to one of the You Tube comments:

“thanks I’m just trying to deal. I made some friends online who have been helpful. girls laugh at first then feel bad for me and offer advice and support. guys well they just laugh. I think every dude should have a period just once. until then I guess I’ll just have to go solo.”

Posted by: Mariela

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